Serence and ClickandBuy Combine RSS Feeds and ePayment Platform for the Desktop

ClickandBuy, an ePayment and storefront provider for online and mobile digital content, and Serence Inc., a developer of brandable alerting dashboards, have joined to provide ePayment services for content feeds, enabling consumers to extend their digital media searches to the desktop. Serence has integrated ClickandBuy’s ePayment platform into KlipFolio, its RSS dashboard, to simplify the buying of digital content such as articles, research, eBooks, documents, RSS feeds and podcasts.

Using KlipFolio on the desktop as an entry point, Click & Buy’s easy and complete ePayment solution demonstrates how content providers, online publishers and podcasters can decrease the steps needed to monetize their content, thereby increasing their revenue’s via Serence’s desktop application.

”Listeners of podcasts, users of online downloads and readers of newspapers are beginning to use RSS as a way to get their favorite content, news feeds, music and games. We believe that our ePayment solution, along with Serence’s strong position on the desktop, allow for greater distribution and monetization of online content,” said Chandresh Shah, Vice President of Sales & Marketing for ClickandBuy.

”Serence enables online companies to increase customer loyalty through value-added desktop notification and alerts, ” said Allan Wille, President & CEO of Serence. ”Integrating with the ClickandBuy platform is a logical step as more of our customers look to the desktop as a way to increase revenues.”



ClickandBuy, an ePayment service that gives consumers easier access to online digital and paid content, such as games, music, magazines, newspapers & other online content as well as services such as online communities, dating services, chats, blogs, etc, allows merchants to sell globally online without paying high fees, and gives consumers the choice to pay for online content through a variety of payment instruments such as phone billing, credit cards, debit cards or cash using local languages and currencies. ClickandBuy is the safe alternative for merchants, reducing online fraud, expanding market reach and increasing revenues. Major clients include Apple iTunes which uses ClickandBuy to distribute its service throughout 14 European countries and the UK, Kiplinger, iVillage, The Independent (UK), Discovery Channel and Disney's Toontown (UK) online.



About ClickandBuy, LLC
ClickandBuy LLC is a joint venture between Billing Concepts, Inc. of San Antonio, TX and Webpay International AG, headquartered in Zug, Switzerland. The company helps major companies from all over the world increase their digital content and service revenues and reduce fraud problems. Besides providing services directly to merchants, ClickandBuy has established licensing agreements with telecom companies, including British Telecom, Swisscom and Telmex. Over five million consumers and 4,000 online merchants are successfully using ClickandBuy in fifteen countries worldwide. For more information about ClickandBuy, log on to the website at http://www.clickandbuy.com.


About Serence Inc.
Serence Inc. (www.serence.com) develops and sells brandable Alerting Dashboards that increase interaction, ad revenue and transactional revenue for online businesses. Founded in 2001, Serence is a privately held company with headquarters in Ottawa, Canada. Customers include Wells Fargo, Wolters-Kluwer, NDR, Monster Worldwide, Curtiss-Wright, Penton, CBC.ca, EMC, Eschelon.

Contact and additional information:

For ClickandBuy:
Media Contact: Stuart Ginsberg
(917) 374-3788
stuart.ginsberg@clickandbuy.com

For Serence:
Media Relations: Shelley Mullins
613.592.1789
smullins@serence.com