ClickandBuy Introduces Active Fraud Response System™ for Online and Mobile Payments

ClickandBuy LLC, an ePayment and storefront provider for digital content and services, today announced the availability of its latest proprietary fraud detection platform - the Active Fraud Response System™. Designed to detect and prevent fraud and to provide secure payments for both online and mobile payments, the ClickandBuy software will now offer both large and small merchants a more complete ePayment system with real-time customer verification.

With the availability of Active Fraud Response System in November 2005, Merchants will be able to reduce significant processing costs and chargebacks through the Active Fraud Response System’s newly developed proprietary Pattern Recognition Engine based on advanced neural network theory. The system will detect fraud throughout the payment process including customer registration, checkout, payment authorization, billing and customer service.

Depending on the individual risk assessment for every customer and transaction, ClickandBuy may require additional customer verification and other measures to ensure secure payment by reducing fraud. The Active Fraud Response System™ allows tracking of individual user activities and relates them to merchant-specific risk profiles guaranteeing hassle free and secure payments for consumers while preventing fraudsters from using the ClickandBuy service.

Through ClickandBuy, merchants can increase revenue as they reduce fraud. The Active Fraud Response System aids merchants with eCommerce security services, helping to combat identity theft and other security issues.


”It is essential for a merchant to verify customers in real time to allow impulse purchasing while securing the transaction. Through our authentication solutions, ClickandBuy can quickly find out if a consumer is real or not real. Based on our strong track record of reducing fraudulent payments for merchants ClickandBuy reduces losses from theft and piracy,” said Chandresh Shah, VP Sales & Marketing. ”We will continue to develop more and more products that will help merchants securely reach consumers who buy digital goods and services.”

ClickandBuy, an ePayment service that gives consumers easier access to online digital and paid content, such as games, music, magazines, newspapers & other online content as well as services such as online communities, dating services, chats, blogs, etc, allows merchants to sell globally online without being charged high fees, and gives consumers the choice to pay for online content through phone billing, credit cards, debit cards, cash or other means of their choosing using local languages and currencies. ClickandBuy is the safe alternative for merchants, reducing online fraud and increasing market reach and revenues. Major clients include Apple iTunes, which uses ClickandBuy to distribute its service throughout 14 European countries and the UK, Kiplinger, iVillage, The Independent (UK), Discovery Channel and Disney's Toontown (UK) online.

Contact and additional information:

Stuart Ginsberg
(917) 374-3788 or stuart.ginsberg@clickandbuy.com