New ClickandBuy(R) Alliance Establishes Online Payment Network Offering Major Consumer Benefits

Swisscom is Latest Addition to Consortium that Gives Consumers Easier Online Purchasing

NEW YORK, March 15 /PRNewswire/ – Webpay International, one of Europe's leader in value added billing services, today announced the launch of the global ClickandBuy® Alliance, a network of partner enterprises offering ClickandBuy, Webpay's secure online payment service that gives consumers easier access to premium online content and goods.

The ClickandBuy Alliance allows member enterprises to leverage their use of the ClickandBuy solution to connect and pool their customer bases and web merchant relationships. The benefit for consumers is one-stop registration and enhanced online purchasing freedom at all of the Alliance's three thousand (and growing) participating merchants. The Alliance began with British Telecom's ClickandBuy from BT business, ClickandBuy from FIRSTGATE and ClickandBuy from Webpay US. The Alliance now has more than three million active customers.

"The formation of the ClickandBuy Alliance exponentially grows the power and reach of each individual ClickandBuy enterprise," explained Fabian Siegel, CEO, ClickandBuy "This gives consumers a far deeper and richer universe of merchants to choose from, the ease of one-click shopping and peace of mind about their personal and financial information."

"Being part of the ClickandBuy Alliance, expands our consumer base three- fold," cited David J. Hunter, CEO, BT "Joining the Alliance grows the number of consumers that can enjoy access to BT ClickandBuy merchants as well as expanding the selection of merchants available to BT ClickandBuy consumers - this is a win-win situation."

As part of the Alliance launch, Webpay also announced the addition of ClickandBuy from Swisscom to the ClickandBuy Alliance. ClickandBuy from Swisscom is a secure, anonymous, simple and fast method for consumers to access and pay for premium content and physical goods, on the Internet and on mobile phones.

The deal means that Swisscom customers can register with ClickandBuy and designate either their Swisscom phone bill or any credit card as their method of payment.

The basic premise of eCommerce is that buyers and sellers can be virtually anywhere. The Global ClickandBuy Alliance enables a seamless interoperable network that allows consumers to use one ID and password at participating web merchants across different Alliance members globally. The network also provides web merchants with an effective pathway to significantly larger markets. Award winning ClickandBuy allows enterprises such as telcos, ISPs and cable companies to build profitable businesses rapidly around the paid content and services market, along with coupling this capability with their own emerging broadband services while outsourcing all required overhead to Webpay International, ensuring fastest time-to-market without substantial upfront investments.

Member companies of the growing Global ClickandBuy Alliance include BT ClickandBuy (U.K.), Swisscom ClickandBuy (Switzerland), FIRSTGATE (Germany, Spain, France, Italy, Austria, Netherlands, Belgium, Norway, Sweden, Finland and Denmark) and Webpay Inc. (USA). The Global ClickandBuy Alliance currently has over three million active consumers, with over 2,500 new consumers joining every day. In addition, over 3,000 industry-leading content providers in media, entertainment, publishing, research, music, gaming and more are integrated with ClickandBuy. Over ten million transactions have been conducted by the Global ClickandBuy Alliance.

About Webpay International:

A five year old company headquartered in Zug, Switzerland, Webpay International helps major companies from all over the world to increase their revenue through the strategic use of ClickandBuy solutions. In addition to the partnerships with Swisscom and British Telecom, Webpay International also partners with FIRSTGATE and Webpay, Inc. Over three million consumers and three thousand online merchants are successfully using ClickandBuy in fourteen countries worldwide.


Source: ClickandBuy Alliance